Buy a website and flip it for profit is a quick, easy and painless way to set up your own passive income source. Website flipping provides an amazing opportunity without becoming a computer geek, buying expensive software, or paying outrageous fees. You can start to buy a website and flip it for profit within the next moment.

It’s been said that the Internet is the easiest thing that’s hard to do. The top 5% of Internet Marketers make more than the other 95% combined. When I started flipping websites over 10 years ago, it was right after the dot come bubble of the 2000s. At that time, if you wanted to get a good-looking website, you either had to learn HTML code or pay a person to fabricate a good-looking website for you. Hence, the entry barrier to the internet world was much higher.

However, today, plenty of tools, themes and builders are out there that make it super easy to make a nice looking website within a few hours. Due to the low entry barrier and the development of ad-based advertising and affiliate marketing, now the market of buying and selling websites is huge. One of the most well-known sites for buying websites is

Buy A Website For Profit

If you want to buy a website and flip it for profit, how will you determine that a website is valuable or not? Long story short, you need to know how much organic traffic is coming to the website. There are numerous ways to determine fake traffic. However, Google is too smart to it and should be too. Once you find a good looking website that is matching your criteria, start monitoring and researching it.

Also Read: 6 Best Strategies For Buying Websites That Make Money

Once you find a good site that meets your criteria start monitoring and researching it.  Following are the things you need to look for:

1- Google PageRank

Google PageRank is one of the strategies Google uses to conclude a page’s relevance or you can say importance. Important pages get a higher PageRank than others and are usually appear at the top of the search results. Google PageRank is a measure from 0 to 10. This was the gold standard in determining how much a webpage was valuable.  However, in 2014, Google declared that it will not update PageRanks.  Therefore, all the 2015+ websites don’t have a page rank but websites before 2015 have.

2- Domain Authority

DA is a website metric developed by Moz. It is one of the most significant numbers known to search engine optimization. The greater the website DA, the greater will be the chances of having strong traffic and high rank. Moz started as a search engine optimization (SEO) company and since Google stopped updating PageRank, DA is now the standard for determining a website value.

3- Alexa Ranking

The algorithm the company Alexa owned by Amazon uses to ranks websites based on the traffic. It is actually based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months. This traffic is based on such parameters as reach and page views.

As a standard, a website is more valuable if it has a higher Page Rank, Domain Authority, and Alexa. Here, let me talk about Backlinks. This is the word you are going to hear a lot while searching for PA or DA. Let’s talk in detail why you need backlinks.

Also Read: Tips For Buying Websites That Make Money

4- Backlinks

Backlinks are the incoming links to a certain webpage.  When a webpage links to any other page, it’s called a backlink.  A webpage with a lot of backlinks leans towards to rank higher in Page Rank and Domain Authority. Following are the advantages of backlinks:

  • Improves organic ranking: Backlinks help in getting better search engine rankings.
  • Faster indexing of site: Backlinks also help search engine bots to find out links to your site and to crawls your site efficiently.
  • Referral traffic: Backlinks help to get referral traffic. Referral traffic is targeted and has a low bounce rate.

How To Make Money From Flipping Websites

There are many both long and short ways on how to buy a website and flip it for profit. You just have to figure out what ways work best for you.

Short-Term Plays

1- Buy a site to flip it quickly

Buying a website to flip it is extremely risky. Therefore, you must know exactly what you are doing.  Essentially, you buy a website that you find is underperforming. The underperformance of the website can be subjected to the previous owner as they didn’t know what exactly they are doing. There are chances are the website is selling a product or doing affiliate marketing yet the owner of the site was really bad at search engine optimization (SEO) or marketing or selling.  Here the idea is to buy the website, spend a little time fixing whatever that needs to be done. Once the website picks up revenue, sell it. Usually, the people who do quick flips like these do not keep the websites for more than 6 to 12 months.  However, sometimes the income is so nice that they held on to for the steady income flow.

2- Buy a site only for the domain name

If you have an experience of looking for a .com name, you will know how frustrating it is to find.  Typically, nearly every good and short URL name has been bought. Sometimes the best flip is to buy an unsuccessful website with a great URL.  Buy a website and flip it just for a name while destroying the rest.

Also Read: Choosing Where To Buy A Website For Your Business

Long-Term Plays

1- Buy A Site To Generate A Steady Revenue

There are a number of people over the internet that simply makes a living merely collecting a commission from advertising, affiliate sales or courses.  There are numerous examples of Amazon affiliate websites make five figures a month.  Similarly, there are blogs that make over 6 figures per month.  The idea is to buy a site, optimize it and generate a steady flow of income.  Following are some of the ways to do this:

  • The first option is to buy a website that is underperforming.  For the same reasons I described in the above section, you buy a website that you find is underperforming with sear engine optimization, marketing, product, and content, etc. You just spend some time to fix all those little things and watch the site organically with users and revenue each month. Sometime it’ll take about 12 months before you see significant change however many have done it in much less time.
  • The second option is to buy a community or forum site.  Community or forum sites are often developed by hobbyist fans, not aimed to profit in any way.  These kinds of websites might have grown such a way that the bandwidth or hosting is cost more than the owners can afford.  This is mostly due to the fact that owners not monetizing or not effectively monetizing.  Community or forum sites are amazing as you have a loyal base of the audience that is coming back each month.  Just with a little modification, these high monthly volume sites can be generating a lot of revenue within a shorter period of time.

2. Buy a site for a future niche play.

I am certain that many of you people have heard of people or ideas that are too advanced for its time?  Alright, it’s kind of like that with websites too.  Some websites simply were developed when that idea or product was not popular among people.  You can buy websites that you think will become a good niche play in the future and then sell.  Some of these websites are already well indexed by Google and have a great Page Rank and Domain Authority already. So, as soon as the niche becomes popular, you’ll be able to flip them easily.  This considered a longer-term play because you might be waiting for a long time. You can apply the same strategy with just domain names too.

Also Read: 5 Proven Ways To Make Money Online From A Website in 2019

Build Your Own Websites

Another option I want to discuss. Instead of buying a website and flip it for profit fabricates and develop your own websites for profit. If you are good at choosing a domain name and making content, you can effortlessly develop websites that others will love to utilize. There are many cheap hosting domains as low as $3.95 each month and builders and themes available. Literally, anyone can learn how to build a good-looking website within a few hours. You can develop “template” websites that might be based on a niche someone is trying to get into.  For instance, maybe developing a site devoted to selling Drones.  Similarly, you can build a website that is meant to rack in money from affiliate marketing.  For example a hairdryer review website with affiliate links pointing back to Amazon.  The possibilities and opportunities are endless.

Again just like the short term and long term plays, you can always build a website yourself and keep it as a site to generate steady revenue.  I know a number of people who developed a 5 figure generating website just within one year through very much effective social marketing and having great content.

Those who are interested to buy a website and flip it for profit must visit


It doesn’t matter whether you are trying to make a profit with a short-term or a long-term play if done properly both provide a solid income.  However, without a lot of research, preparation, execution and planning both will fail.  Remember, flipping websites isn’t for everyone however it is another niche that anyone can get into.

Good Luck!