Can you make any guess about what would be on the top of wish list of a businessman? Yes! More customers and more sales, likewise more traffic to their website. If you are doing an online business then it will be your first priority to drive traffic to your website. So, how to drive traffic to your website? Let’s have a look at some of the ways.
Advertising is one of the most obvious ways to drive traffic to your websites. To build your brand, attract visitors and make your website popular, social media advertising, paid search and display advertising are all brilliant ways. Now it depends that you just want to drive traffic to your website or desire to increase the conversions too, you can adjust your paid strategies accordingly.
You must target commercial intent keywords as a part of your offered paid search if you believe that driving traffic to your website will increase your sales too. The competition for such keywords would be high definitely! But the outcome will be worth it.
Creating unique content isn’t the only thing you need. You have to make sure that people can find it and therefore you need to be more active – socially. Social media is one of the best ways to drive traffic to your website. You can promote your content well through different social media site i.e. twitter, Google+ and facebook. By Google+ you can make your website appeared in personalized search results. If you have got attractive image content then Instagram and Pinterest are two great channels for promotions.
- Make it Attractive
For increasing the popularity of your content the basic need is the uniqueness of your content. You can make your stuff more attractive by varying the formats, editing style, length. By adding images, videos, fact-sheets, graphs and diagrams, you can make it more eye-catching. Infographics is a wonderful idea to drive maximum traffic to your websites as they are self explanatory, easy to comprehend and it takes very less time to read and understand them, thus people prefer to see the infographics rather than reading the text.
- Long-tail Keywords
Long-tail keywords are specific phrases that people mostly use to search on the web. For example someone types “how to start online business”, so it’s a long-tail keyword. Use more specific and less competitive keywords and make it a part of your content SEO plan. These long-tail keywords can be used in the main title of the blog or topics for the articles and also in the images, videos and infographics. By targeting these keywords you can drive traffic to your website but if you are not using them, believe me, you have gone astray!
- On-Page SEO
You have to pay attention to On-Page SEO for driving traffic to your website. It’s a valuable practice to optimize the content for search engines. You can add internal links your content, optimize the search for images and add long-tail keywords for making your rank better and increasing your traffic.
- Headline writing
Writing with headlines is obviously more attractive for visitors. These headlines make your content easy to read otherwise people don’t bother to go through all the text just to find their desired information and your content will remain unread. So it’s necessary to divide your content into categories and giving them specific headlines to drive traffic.
- Guest Blogging
Guest blogging is a two-way strategy. You can post on a reputable blog as a guest and can also invite other blogs as a guest for your website. In this way you can drive traffic to your website and build a brand. Be cautious with the guest blogging and avoid spammy tactics.
- Email Marketing
Traditional methods are still more valuable for so many businessmen and companies. Email marketing is a better way to go in this regard. You can make an email reminder for your customers that will provide them with every new update related to your products and services. Try not to open fire on them with everyday emails rather make it a friendly way to stay connected.
- Your Website must be Responsive
In this era of increasing technology people don’t wait to log into their desktops PCs or even laptops rather than they find it more easy to browse by using smart-phones or tablets etc. So your websites must be compatible with vast range of devices, easily viewable and accessible. It will offer great help to drive traffic to your website.
- Analytics Data Examination
On Google Analytics provides you data about every possible feature of your website. It’s a very important source for getting information from the most well-liked pages to visitor statics. Have a regular check on the analytics data of your website and plan your promotional strategies accordingly. It can also help to locate from where the traffic is coming. Pay great attention to these analytics and make it help you increasing the traffic.
These were some of the most popular ways to drive traffic to your website. Did some of them make you click? Do share it with us.